Retail Suppliers and Merchants are facing challenges in their communications and data exchange in their usual business transactions. "Pharma 360" a B2B Cloud based Solution was introduced to transform/ automate the relationship between Suppliers and merchants, where Pharma 360 enables Suppliers to market their product catalogue via Pharma 360 Market Place App. Pharma 360 enables Supplier do product listing, instant promotions, targeted surveys, flexible Loyalty programs in addition to its advanced interactive reporting tool on products and market dynamics. While merchants will have a personalized experience that allow them to view supplier products, receive Promotions and offers, place Orders, collect and redeem points and communicate with the supplier.